Marking the start of the winter holidays, Maison Cartier lighted up the Shanghai skyline again with a spectacular tree lighting ceremony at Plaza 66.
Cartier’s China CEO Renaud Litré and General Manager of Plaza 66 Vera Wu were present together at the ceremony. Famous actress Jing Tian also made a surprise appearance, spreading Christmas blessings to all guests.
The ceremony surprises with an exciting opening dance performance from red-suited Cartier Bellboys, following with an array of holiday themed activities outside Plaza 66’s front square. Covering an area of over 150 square meters, the 15-meter-tall Cartier Christmas Tree stands decorated with the classic Double-C ornaments in gold, red and white to magnify the festive mood.
Modern and elegant, Cartier Bellboys and Pantheres surrounded the tree and sketched four beautiful cities with the black, white and gold facades of their landmarks: Paris, London, New York (where the tale of the Maison's romance began) and Shanghai. More interestingly, four interactive optical theaters created by French Visual Artist Pierrick Sorin in the format of “holographic display” were specially launched under the tree, where Cartier Bellboys acted in different holiday-themed miniature shows to fully immerse guests in the Cartier Winter Wonderland.
“Cartier red boxes are always my dream presents during special occasions,” said Jing Tian. “It is for love, for romance and for celebration. I hope everyone will have their dream come true in this warmest and most enjoyable holiday of the year!”
Beautiful snow fell unexpectedly after Jing’s blessing, finishing the ceremony on a high note.
After Shanghai, Cartier's Christmas footprint will also come to Beijing, Guangzhou and Nanjing, with fantastic festive trees and surprises. "For Cartier, Christmas is the art of sharing and sending warmest wishes. This year, we are very delighted to share these joy and wishes to more cities in China," says Cartier’s China CEO Renaud Litré.
Come and experience the magic!
Nov 28-Dec 26. Shanghai Plaza 66, 1266 Nanjing Xi Road, 南京西路1266号